The Course Schedule

Below is our calendar. Module assignments are given a week ahead of module lectures and class discussion. For example, you will get your first assignments on Tuesday, August 22nd during preview week and complete those assignments by August 28th. Then I will post a lecture on Tuesday, August 29th that will start a week of reading, critique, and discussion around the August 22nd assignments. This advance homework will continue all semester.

We “write first” and then study how we write as individuals and as a group online.

Most of my assignments are standard forms of writing. Each one becomes a measurement of your ability and an opportunity to explore how classic writing techniques have changed on the Web. This unique class process will require some acclimation, but it is essential in a course about the Web and voice.

The writing decisions are yours. You are in control.

Winter 2018

1/10 Getting Started | #previewweek

Welcome Reading

  • Welcome & Links

Module 1 Assignments

  • Pick a Pseudonym
  • Create a Blog & Twitter
  • Post a Sample
  • Register on Course Blog

 

1/17 Module 1: Interactivity | #gameweek

Module 1 Readings

  • Intro Lecture & Links
  • Purchase Zinsser & read Chapters 1-7
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 2 Assignments

  • Write a Biosketch
  • Defend Your Subject
  • Tweet 5+ #taglines
  • Critique Your Classmates

Voice Assignments

  • 1 Additional Blog Post
  • Converse w/ Class

 

1/24 Module 2: Words | #tweetweek

Module 2 Readings

  • Twitter Lecture & Links
  • Read Zinsser Chapters 8-10, 14
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 3 Assignments

  • Post Your Resume
  • Tweet 5+ #bylines
  • Critique Your Group

Voice Assignments

  • Write Your About Page
  • 1 Additional Blog Post
  • Converse w/ Class

 

1/31 Module 3: Authors | #avatarweek

Module 3 Readings

  • Avatar Lecture & Links
  • Read Zinsser Chapters 11-13, 15
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 4 Assignments

  • Be the Devil’s Advocate
  • Tweet 5+ #results
  • Critique Your Group

Voice Assignments

  • Write Your Web Presence
  • 1 Additional Blog Post
  • Converse w/ Class

 

2/7 Module 4: Ideas | #linkweek

Module 4 Readings

  • Hyperlink Lecture & Links
  • Read Zinsser Chapters 16-19
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 5 Assignments

  • Write a Set of Instructions
  • Tweet 5+ #theses
  • Critique Your Group

Voice Assignments

  • Write an Audience Persona
  • 1 Additional Blog Post
  • Converse w/ Class

 

2/14 Module Five: Logic | #algorithmweek

Module 5 Readings

  • Algorithm Lecture
  • Read Zinsser Chapters 20, 21 & 23
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 6 Assignments

  • Write a Wikipedia Article
  • Tweet 5+ #questions
  • Critique Your Group

Voice Assignments

  • Write a Wireframe
  • 1 Additional Blog Post
  • Converse w/ Class

 

2/21 Module 6: Knowledge | #wikiweek

Module 6 Readings

  • Wiki Lecture & Links
  • Finish Zinsser Chapters 22, 24 & 25
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 7 Assignments

  • Post Midterm Evaluation
  • Submit a Full Length Article & Publishing Plan
  • Tweet Classmate #ghosts
  • Critique Your Group
  • Converse w/ Class

 

2/28 Module 7: Editing | #blogweek

Module 7 Readings

  • Blogging Lecture & Links
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 8 Assignments

  • Tweet Many Idea #pitches
  • Make 2 Elevator Speeches
  • Critique Your Group

Voice Assignments

  • 1 Additional Blog Post
  • Converse w/ Class

 

Module 8: Audience | #pitchweek

Module 8 Readings

  • Search Lecture & Links
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 9 Assignments

  • Write an Executive Summary
  • Tweet 5+ #steps
  • Critique Your Group

Voice Assignments

  • 1 Additional Blog Post
  • Converse w/ Class

 

Module 9: Proposals | #fundweek

Module 9 Readings

  • Crowdfunding Lecture & Links
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 10 Assignments

  • Write a Presentation
  • Tweet 5+ #asks
  • Critique Your Group

Voice Assignments

  • 1 Additional Blog Post
  • Converse w/ Class

 

Module 10: Presentations | #showweek

Module 10 Readings

  • Slideshow Lecture & Links
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 11 Assignments

  • Design an Infographic
  • Tweet 5+ @Replies
  • Critique Your Group

Voice Assignments

  • 1 Additional Blog Post
  • Converse w/ Class

 

Module 11: Images | #picweek

Module 11 Readings

  • Infographic Lecture & Links
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 12 Assignments

  • Write a Script
  • Tweet 5+ #images
  • Critique Your Group

Voice Assignments

  • 1 Additional Blog Post
  • Converse w/ Class

 

Module 12: Media | #clipweek

Module 12 Readings

  • Script Lecture & Links
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 13 Assignments

  • Analyze a Campaign
  • Write a Press Release
  • Tweet 5+ #clips
  • Critique Your Group

Voice Assignments

  • 1 Additional Blog Post
  • Converse w/ Class

 

Module 13: Social Media | #shareweek

Module 13 Readings

  • Share Lecture & Links
  • Refer to Strunk, White & Kalman on questions of grammar & style

Module 14 Assignments

  • Post Final Evaluation
  • Tweet Class #favorites
  • Write Course Reflections & Evaluations

Voice Assignments

  • 1 Additional Blog Post
  • Converse w/ Class

 

Module 14: The End | #

Module 14 Readings

  • Imperfection Lecture & Links