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Your Audience is Not Like You
This thesis keeps occurring to me and I need to give it a draft or two. It’s a variation on the cliché that you shouldn’t “preach to the choir.” Then to whom…
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A Stranger is Worth More Than a Friend
The campaign to delete Facebook is trending again. I say again, because this isn’t the first time. Facebook lost 6 million users in mid-2011 after one particularly uproar-inducing redesign. People predicted the…
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Troll Thyself
In the fourth week of The Interactive Voice—or in the fourth chapter, if you’re following along at home—the main assignment is to identify an argument that falls under the focus you chose…
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The Long Game of Seriously
Dan Flavin is easily ridiculed, but that’s why I remember him. The Museum of Modern Art (MOMA) in New York introduced me to Flavin in the 1990s. I stepped into one of…
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We Think in Drafts
Every summer for most of my life, my father’s side of the family held their reunions at a lake cabin in New Hampshire owned by his first cousin. I’ve always called this…
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People Don’t Search for You; They Search for Your Idea
Google the words Sheryl and Sandberg right now in another tab. Go ahead, I’ll wait. What’s the first search result you read? It’s not Sheryl or Sandberg, is it? It’s not even…
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