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New Year; Beta You
This January, I noticed a lot of ads, links, and email subject lines with the cliché, “New Year; New You.” The copywriters weren’t even trying. The standard articles on resolutions had an…
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Rebuild the Resume, LinkedIn
Each week, my writing course The Interactive Voice reevaluates classic writing forms, contrasts newer online models, and critiques specific student examples. In the third week, we look at avatars, or written and…
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The Long Game of Seriously
Dan Flavin is easily ridiculed, but that’s why I remember him. The Museum of Modern Art (MOMA) in New York introduced me to Flavin in the 1990s. I stepped into one of…
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Everyone Wants Recognition and No One Wants To Be Recognized
Through the power of the Web, and because of the power of the Web, I force anonymity on my communications students. We use pseudonyms and hashtags to create virtual classrooms of masked…
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The Name Tags are Necessary
I hear it from both students and clients these days. They dismiss social media as narcissism, self-absorption. Social media is a messenger. It’s a phone or envelope, except it’s faster, more efficient,…
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People Don’t Search for You; They Search for Your Idea
Google the words Sheryl and Sandberg right now in another tab. Go ahead, I’ll wait. What’s the first search result you read? It’s not Sheryl or Sandberg, is it? It’s not even…
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