New Year; Beta You
This January, I noticed a lot of ads, links, and email subject lines with the cliché, “New Year; New You.” The copywriters weren’t even trying.…
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Rebuild the Resume, LinkedIn
Each week, my writing course The Interactive Voice reevaluates classic writing forms, contrasts newer online models, and critiques specific student examples. In the third week,…
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The Long Game of Seriously
Dan Flavin is easily ridiculed, but that’s why I remember him. The Museum of Modern Art (MOMA) in New York introduced me to Flavin in…
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Everyone Wants Recognition and No One Wants To Be Recognized
Through the power of the Web, and because of the power of the Web, I force anonymity on my communications students. We use pseudonyms and…
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The Name Tags are Necessary
I hear it from both students and clients these days. They dismiss social media as narcissism, self-absorption. Social media is a messenger. It’s a phone…
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People Don’t Search for You; They Search for Your Idea
Google the words Sheryl and Sandberg right now in another tab. Go ahead, I’ll wait. What’s the first search result you read? It’s not Sheryl…
