Tag / #hyperlink
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Your Audience is Not Like You
This thesis keeps occurring to me and I need to give it a draft or two. It’s a variation on the cliché that you shouldn’t “preach to the choir.” Then to whom…
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People Don’t Search for You; They Search for Your Idea
Google the words Sheryl and Sandberg right now in another tab. Go ahead, I’ll wait. What’s the first search result you read? It’s not Sheryl or Sandberg, is it? It’s not even…
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